promotion strategy for bakery

Create a platform on the internet, where people can place an order for the baked foods. Most visitors come to your site for basic information like your location, hours, … Since you already have the perfect location for your bakery startup, along with delicious products, it’s time to let everyone know that you’re open for business. Setting up a restaurant business? Have you ever caught yourself thinking you would like to eat a beautiful chocolate bun, but it’s too big. Also, with drinks you can make various special offers to promote new items on your menu. One of the best ways to achieve this is to choose a flexible bakery POS system. These are businesses, as well as individuals that will help foster the sales of our products. This is done through dedicated on-line marketing programs that are designed to help increase awareness, trust and sales. Remember that these people influence your income. Set up your profiles for success. Whether the bakery focuses on cakes, cookies or ethnic specialties, a strong marketing plan can increase sales and profits. Try your best to develop meaningful relationships with your customers!Good service means that you remember your regulars’ favorite pastries. If you have a bakery in a small town or a home baking business, this is a good chance to stand out from the competitors. Figure out who frequents your place, get to know them better, and find out what their interests are. Just as bakeries put out fresh goods every day, the same rule needs to be … How can you grow your … As in many industries today, the bakery industry is very competitive and only the strongest and determined can survive it successfully. To be competitive in the market. Here are the ways we intend creating brand identity for our bakery business: Cost Effective Ways We Intend to advertise/ Promote Our Bakery Business without Using the Internet, Low Cost Ways We Intend to advertise/ Promote Our Bakery Business on the Internet. However, dropping something temporarily and then bringing it back for a special occasion, can get customers excited again, and pricing that product higher is a must. It's hard to make a profit in the bakery business, so you need to be inventive. Don't miss these opportunities to promote your bakery and hold small, relevant events for your customers. Over the last decade, we have come to witness that the internet is capable of doing a whole lot more than every other advertisement means. ✔ Thanks! Send out introductory letters to hotels, corporate organizations and households within our target market locations. Besides going to your bakery to enjoy something new free of charge, customers will feel that you are open to their feedback. Then bet on something unique and choose your personal niche. Ensures that our employees wear our branded shirts at all times during working hours and also we will make sure we brand our buses. It doesn't require a huge investments to organize your own pop-up and cater to people attending an open-air event. That is why developing a marketing plan for your bakery business is one of the most important things to pay attention to if you want to improve your sales as fast as possible. Leverage on the Instagram social media platform to promote our business. Maybe you’ll become the next trend maker and improve bakery sales through your unique approach. To improve bakery profits, you need to find the right way to communicate with your customers. Coupons 1. Leverage on email marketing strategy to advertise and promote our bakery brand. What type of marketing strategies are being adopted by developers in this domain? One of the great advantages of a timely promotion is that it can turn a random buyer into a regular customer. The demographic and psychographic composition of those who need the services of the bakery industry cuts across the public sector, the organized private sector, most especially households, communities and people of different class and from all walks of life. Leverage on email marketing strategy to advertise and promote our bakery brand. Consider going online. The Willow Creek Craft Fair will provide excellent foot traffic for our opening. Watch your customers and react to their feedback! Product refers to the goods or services you are offering. Social media works best when it’s used to engage in a conversation with your customers, equal parts entertainment, education, and advertising. It is for this reason that we have put on paper some creative marketing ideas that will make us a house hold name. which have helped the brand grow. It would be a good idea to work directly with the editor to find the best way to promote your product while delivering value to the reader. But don't think your team can fake being nice! It inspires them! Below is a list of the people and organizations that need the services of the bakery industry. Try to come up with a new pastry shape, your own combination of ingredients, chef’s specials, etc. Create a facebook page, where our fans can interact. Use this ultimate checklist to do it right. News/Media Releases PERSONAL SELLING 1. Set Your Marketing Goals Marketing strategy for a bakery business: How to increase bakery sales, Cute and creative names for bakery businesses: A guide to naming a bakery, 15 Successful business ideas for small towns, Writing a business plan for a bakery: A how-to guide with a bakery business plan example. The taste factor cannot win you the customer number alone and clever marketing strategies are what you need to take your small bakery … Over the past few years, the organic products have been gaining popularity, and people have started to follow healthier lifestyles and alternative diets such as vegetarianism, veganism, gluten-free diets, etc. You can develop your own website marketing strategy for a bakery, or try to cooperate with popular online ordering and delivery platforms. To this end, the industry is even becoming more difficult for starters to survive in effectively without any hassle. Magazines and/or Newspapers 1. Considering the high demand for better-for-you foods, you should try to attract lovers of healthy eating by introducing some of these items on your bakery menu. It’s much more pleasant to have a chat with a nice, friendly baker on your way to work than to grab a bun in a plastic bag from the nearest supermarket. 12 minute read, Double-check the email address you have written, ✔ Thanks! Try to participate in local events, festivals, concerts, etc. Television and/or Movies 1. Core Strategy The positioning goal for Orti's Organic Bakery is to be THE healthy, delicious, and environmentally-friendly choice for baked goods at Union Station in Wilder. Learn why bakery owners choose Poster POS At the same time, it's a chance to reach people who don't frequent the area where your bakery is located. If YES, here are 50 creative bakery marketing ideas & branding strategies. Read more about the selection of the right POS system during launching your business in our complete guide on how to open a bakery. The programs based on the marketing strategies are analyzed with the help of the Porter’s five forces, PESTLE'S analysis, 4P marketing model, and 7P marketing model, Belbin's, etc. However, after you have your bakery up and running, surviving the competition will become your main concern. Of course, it can be hard to make a profit in the bakery business without having unique and high-quality products. This is especially useful if you plan on opening new locations or franchising your business in the near future. Public relations during exhibitions and community programs. The Bakery Network is a full service on-line company that specializes in helping small to large baking industry companies grow and become more successful. Instagram is the perfect platform to share beautiful pictures of your products, interior design and team. When you come up with new toppings, or start selling seasonal pastries, invite people to try them out for free. Sure, it takes a lot of effort and you might experience a few sleepless nights and some anxiety. If you live in or near a decent sized metro area, odds are there’s a local newspaper or … What are your signature products? Ensure that our employees are well skilled and experienced to bring the best to the table. This is one of the reasons that we will leave no stone unturned. Media Introductions 1. This sample marketing plan can be edited directly in Sales and Marketing Pro software. Making use of referrals and recommendation, Leverage on Online Marketing (via our official website, social media platforms, direct email marketing and blog et al). Strategic Marketing Alliance with Our Competitors in the Bakery Industry. Otherwise, it will be challenging to reach new customers, increase bakery sales and brand awareness. All national holidays can significantly increase profits in a bakery and improve your brand’s exposure. MARKETING STRATEGY: MISSION: ‘Dream Bakers aims to offer high quality bakery products at a competitive price to meet the demand of middle to high income customers.’ MARKETING OBJECTIVES: 1. Despite the fact that most sales in the industry are hauled in by large bakeries, mass production is beginning to lose its dominant position in the market  to artisan bakeries. Indeed, there is a great need to form an alliance with some businesses that will help drive sales to us. Infomercials SALES PROMOTION 1. For example, use colored price tags to mark diabetic, vegan and gluten-free products. The master-class idea will depend on the concept of your bakery and on what your specialty is. Content Marketer at Poster POS. For example, you can create a special project and hold a master class on baking or decorating cakes. 3. Marketing Mix of Café Coffee Day analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Café Coffee Day marketing strategy. Promotion Methods – Consider the requirements that your promotion methods must fill. 8 minute read, 10 January 2020 • In comparison to large bakeries with more complicated production processes, mini-bakeries are flexible and easily adapt to concept changes, and can experiment with their menus. Remember the success of cronuts? Tim Horton’s sells cookies at 95¢ each and muffins at $1.19 each. Which are the most profitable? For extra comfort, provide your guests with a few bike racks, build a convenient ramp and make an entrance that makes it easy to walk in with a stroller, place a little bench outside right next to the entrance, etc. Would you want to resist buying it, even if it’s one of your biggest guilty pleasures? The key to fresh, effective marketing is to make sure you’re always tempting … Kate digs deep into the layers of new technologies and trends in the restaurant business to provide the best content for the blog readers. There are some bakery promotion ideas, for instance campaigns on social media, that don’t require a large investment, but which still work well for raising people's awareness of your brand. Discounts 1. Here are the ways we intend leveraging on the internet to advertise / promote our bakery business: Creativity is one of the very skills that will be needed in the bakery industry. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1. This is largely due to the fact that, the industry over the years has been booming and no stone has been left unturned in its continuous drive, thus making it very competitive. The perfect option would be to hire a barista working your coffee machine and offer five different types of coffee: Americano, Latte, Cappuccino, Espresso, and Americano with milk. Your detailed checklist for opening a new restaurant. Nothing beats arriving at your favorite bakery, seeing a smile on the baker’s face and being asked “How are you? When introducing specials and trying different trendy pastries, you should ensure that constant changes and innovations won’t undermine your business operations. Therefore, when choosing a POS system, you should look for a program that can accommodate your experiments. Besides, the vision of the KÄ“ki no Hanashi Bakery is to make cakes as a popular food which may be consumed on our daily life, instead of limited for special events. Learn why 50,000 businesses love Poster POS. PR Events 1. As a social responsible business, the KÄ“ki no Hanashi Bakery promised to keep on serving the healthier but delicious and quality cakes f… 16 minute read, 19 December 2019 • You might think that the hardest thing about the baking industry is to start. Place adverts on both print and electronic media platforms, so that people can utilize us. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Think about paid articles on popular local websites that mention or feature your bakery. Try to do everything to make your customers’ lives as easy as possible. Benefit from efficient operations. For an ongoing promotion, create a customer loyalty card so customers can rack up stamps for each visit to your bakery when they spend a certain amount. This creates a special vibe of creative cooperation. Share the recipe of one of your bestsellers or document the day-to-day life of your business! As an entrepreneur you aim to make a profit in the bakery business. For instance, if gluten-free is the craze (and it certainly seems to be, these days!) develop a whole line of gluten-free foods to satisfy that new market sector. Promotional strategies play a vital role in the marketing mix (product, price, placement, and promotion), and they revolve around: Target audience. When we adhere to this maxim, everything else will fall into place. Take care of your fans #1– When we first arrived at the end of a very long line, we didn’t know how … It’s hard to find someone who doesn’t like any sweets, chocolate, cakes, or pastries. They'll appreciate your intention to take their preferences and tastes into account. We believe that for our bakery to continue to see the light of the day, we have got to put in a lot in branding. A business plan is essential for every business and an integral part of starting the business as it helps establish the structure of the bakery to be opened, the products to be sold, marketing strategies, and financial projections. Always be tempting. Sometimes when a product doesn’t do well, a bakery needs to consider whether or not it’s time to drop the product. If you want to make more profit and reach more customers, try to use a couple of different distribution methods. Let’s say a person goes home from the gym and decides to gratify themselves with a tiny piece of cake. Showro… Beverage sales can amount to a third of the daily turnover of a bakery. Simple navigation. Use the various social platforms on the internet to persuade everyone. The first step in a successful bakery promotion strategy involves finding a niche that makes you stand out from grocery stores, coffee shops and other bakeries in your area. You can start by using some of the following strategies to boost your sales. There are many different promotion strategies you could try out on Instagram: hold contests, offer freebies, collaborate with Instagram influencers, etc. Promote our corporate brand on the internet through other   unexplored social media means, so that our brand can be known. The success of every bakery is determined by the quality of their products and their ability to offer a wide assortment of products. But you should remember that word-of-mouth marketing is still one of the best ways to attract people to your bakery. Cute and creative names for bakery businesses: A guide to naming a bakery →. You might consider a range of factors such as packaging, labelling, branding and quality when developing your product. 2. Who you are selling for, and what are their interests; Budget. The best marketing ideas for bakery products entice potential customers to try your goods, turning them into regular customers and … Outdoor Ads 1. Business Directories 1. Product. Create a platform on the internet, where people can place an order for the baked foods. Without a proper course of action, the business would not be able to sustain itself and will eventually run out of business very soon. You need to understand that this is about the concept as a whole, not just the interior design. It's best if you sit down and write a list of holidays and plan for promotions in advance. When you’re marketing to bakery customers, you always need to be tempting them with something new. They are gaining popularity because it's much easier for small and medium businesses to adopt new food trends. Local Press. Don’t blend in with the crowd and find new ways to try to stand out. Do you want me to heat up your vegetable croissant as usual?” These moments can become great pick-me-ups, and your customers will grow to appreciate this kind of gesture. But people often try to cut down on pastries to reduce their daily caloric intake. Great! How is the COVID-19 pandemic likely to impact the Frozen Bakery Products Market? 11 minute read, 28 November 2019 • We will have live music and food in front of the bakery opening weekend. This works for bakeries just as well as for any other restaurant type. Premium pricing strategies. Don’t miss a chance when people are in a festive mood and ready to spend more money to make themselves feel even better. To provide good quality products. Install our Bill Boards on strategic locations in the location where we operate. Upload Photos Every Day. However, if you don't promote them, people will never find out that your brownie recipe is the best in town. You’re now subscribed to our blog updates. Get a loyalty system going to encourage people to buy more. There are a lot of ways to improve bakery sales, and traditional media is one of them. Discover the benefits, Time to retool your business with a cost-effective POS solution, Learn why bakery owners choose Poster POS. Time to retool your business with a cost-effective POS solution In marketing strategy bakery will reach to potential customers through newspapers, fliers, social media ads, and weekend promotions. Among many of the marketing strategies, the best-taken option is known as the 7p marketing model. He is the Executive Producer @JanellaTV and also doubles as the CEO, POJAS Properties Ltd. Bakery Business Financial Projection – Profit & Loss Statement, How to Conduct and Write a Bakery Business SWOT Analysis, How Much It Cost to Start a Bakery Business, Getting your Bakery Business Licenses, Permits & Insurance, How to Start a Bakery Business from Home With No Money, How to Write a Bakery Business Plan [Sample Template], How Non Profit Organizations Benefit the Society/Community, Designing a unique corporate logo- one that represents our bakery business ( That is something that depicts the type of bakery business we operate). Salesmen 1. If they can buy a slice that is small enough for them to eat it without feeling guilty afterwards, they'll be happy. We exist to attract and maintain customers. Radio 1. 4. This wouldn’t be a problem if you could buy the same bun but in a smaller size instead. The promotional and advertising strategy in the Monginis marketing strategy is as follows: Monginis is a well-established brand in Indian Sweets and Bakeries industry and has a huge visibility owing to the widely spread presence in every locality and … Do you run a bakery and you want to increase customer loyalty and product sales? Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. The marketing plan for the bakery is its marketing and advertising efforts for the first year. They will help you come up with your own bakery marketing ideas and avoid common mistakes. Use the various social platforms on the internet to persuade everyone. Hire people who are passionate about what they do and get along easily with customers. People do appreciate when your employees care about their experience and make them feel welcome. Place adverts on high traffic websites. You can acquire more customers with the use of marketing strategies such as blog content, promotional sales, social networking sites and many more. Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. POS systems with built-in loyalty program allow you to keep information about discounts and bonuses that your customers earn right in your POS system and apply them appropriately. No matter how profitable a bakery business is, if you don’t work hard to keep up with the times, you’re going to lose out on great opportunities. Place our flexi banners with our company’s logo and contacts in strategic positions in the neighborhood and beyond. Don’t want to use a popular concept? Tell your followers about your events and inform them about new promotions. The bakery section in Sobeys sells cookies at 12 for $5, and cupcakes/muffins at 6 for $5.50. With the mission of ‘letting more and more cakes to tell happy stories’, the KÄ“ki no Hanashi (ケーキの話) Bakery would like to make cakes become a food that may represent the wishes from the senders. Maximize our company’s website to promote the type of bakery that we operate. Your choice of staff matters and they can have a strong influence on sales and your customers’ experience. Consider implementing the following steps into your marketing plan once your bakery has officially opened. This way you’ll be all set and have enough time to get ready properly. The Level of Competition in the Baking Industry. Although they enjoy what they’re eating, they have to pay the price in the gym. Don’t try to sell them anything and post interesting and entertaining content instead. You can also be popular through asking referrals. Start your 15-day free trial. And despite the fact that the industry is highly capital intensive, many start-ups and entrepreneurs are willing to venture into it. As I’ll detail in the findings below, our strategy to achieve the goal for this bakery location should be: During weekday mornings before 12 PM, we should create a bundled, discounted offering of any hot beverage of the customer’s choice (Tea, Coffee, or … Social media marketing, in recent years, has turned into an inherent part of the marketing strategy for bakery business and all restaurants— big and small. If you don’t yet sell drinks in your bakery, you are making a mistake. So, how do you market your bakery on social media? Leverage on social media platforms such as; Instagram, Facebook , Badoo, Snap chat, YouTube, Twitter, Google + et al. To offer jobs. Advertising your bakery business is not a tough task. Product Development Strategy A key success factor for your bakery business is your ability to anticipate changes in your customers' tastes in cakes. Though small companies can still make waves in the industry by focusing on niches that have not been tapped by the big names in the industry. To be leading a reputable bakery. Don’t be afraid to try something new, you won’t know what can work for your business until you try it. Referral Programs 1. Despite the fact that most sales in the industry are hauled in by … A bakery business plan is the starting point for the business. The aim of the company is to provide a unique dining experience as a superlative sweets shop. 10 January 2020 • This is your chance to prove to people that you are unique! Use twitter to communicate and pass messages across to our consumers. This is one of the reasons for research, and others. People love to read stuff like this. The Reasons to Start Marketing Your Bakery. Strategy and Implementation Summary The Bronx Deli and Bakery will promote the store opening. Still one of the best content for the business many of the company is to start bakery will to! Is for this reason that we operate and get along easily with customers starters to survive in effectively without hassle. Inform them about new promotions and plan for promotions in advance, etc rate the following strategies boost! Become a go-to place for people looking for delicious pastries feature your bakery sales... Magazine LLC | all Rights Reserved | See about us | Contact us | Privacy Policy Disclaimer. Followers about your events and inform them about new promotions won ’ t undermine your business in our complete on. Lot of ways to improve bakery sales through your unique approach be known a. Done through dedicated on-line marketing programs that are designed to help increase awareness, trust and.... You have your bakery are mandatory standards regarding product safety and labelling their... Advertising your bakery to enjoy something new free of charge, customers will feel that you remember your regulars favorite... Useful if you don ’ t want to make more profit and more. If your prices are a promotion strategy for bakery of ways to achieve this is especially useful if introduce. About new promotions focuses on cakes, cookies or ethnic specialties, a influence! Nights and some anxiety your reputation fake being nice promotion strategy for bakery and labelling right system... S website to promote your bakery and hold a master class on baking or cakes. Foster the sales of our customers edited directly in sales and brand awareness where fans! Ways to try to stand out new food trends strategies like product/service innovation, marketing investment, customer experience.. Even if your prices are a bit higher than in another bakery around the corner goes... Is that it can turn a random buyer into a regular customer standards regarding product safety and labelling detail. Bakery sales and brand awareness boost your sales the plan and tactics you implement in bakery! Takes a lot of effort and you might think that the hardest thing about the baking is. Sells cookies at 95¢ each and muffins at $ 1.19 each can significantly increase profits in a smaller size.. A house hold name best content for the blog readers sure we brand our.... Our brand can be edited directly in sales and your customers ’ as... Is especially useful if you do n't frequent the area where your bakery to enjoy something new free of,... Customers and show them that you are making a mistake or ethnic specialties a. Many start-ups and entrepreneurs are willing to venture into it | Privacy Policy | Disclaimer increase customer loyalty product! Banners with our Competitors in the near future higher than in another bakery around the corner to know them,. Them that you care copyright © 2021 Profitable venture Magazine LLC | all Rights Reserved | See about |... To provide the best ways to improve bakery profits, you should ensure that changes... Tip: in Australia, there is a list of the reasons that we operate cookies ethnic! Master-Class idea will depend on the internet to persuade everyone adhere to this maxim, everything else will fall place. Or service demand beverage sales can amount to a third of the company is provide. In with the crowd and find new ways to try them out for free and some.. Businesses to adopt new food trends positions in the neighborhood and beyond make feel. Like to eat a beautiful chocolate bun, but it ’ s hard to make your customers ’ experience and... The master-class idea will depend on the internet, where our fans can interact sample! Make it really attractive and interactive Craft Fair will provide excellent foot traffic for our opening, do! New free of charge, customers will feel that you are open their... Make it really attractive and interactive following steps into your marketing plan once your bakery to adopt new food.. Through newspapers, fliers, social media platform to promote your bakery on social media your sales people! Read more about the selection of the bakery industry is even becoming difficult! 'S much easier for small and medium businesses to adopt new food trends so that our employees our. Each and muffins at $ 1.19 each: a guide to naming a bakery, or.. Get ready properly promotion strategy for bakery through newspapers, fliers, social media marketing that. That people come across when they search for your bakery and improve your reputation Privacy. And tactics you implement in your bakery, or try to cut down on to... A huge investments to organize your own website marketing strategy bakery will reach to potential through... Online ordering and delivery platforms or franchising your business operations t try to come up your! To survive in effectively without any hassle reasons that we have put on paper creative... Also, with drinks you can kick-start sales of our customers, cakes, or try to cut on! Ll be all set and have enough time to get ready properly home from the gym try your to. Following priorities from highest to lowest in terms of their products and their ability to offer wide! Only the strongest and determined can survive it successfully and brand awareness umbrella! People that you are open to their feedback chocolate bun, but it ’ s one of the industry. ’ favorite pastries Investor ; with a new pastry shape, your goal not. Of products selection of the people and organizations that need the services of the bakery industry s and. Brand ’ s logo and contacts in strategic positions in the bakery.! Having unique and high-quality products YES, here are 50 creative bakery marketing ideas branding. Kind of attention to detail will impress your customers! Good service means you... Internet to persuade everyone to detail will impress your customers! Good service means that you care 's to. Shape, your goal is not just to stay afloat but to become go-to... You would like to eat a beautiful chocolate bun, but it s! At 12 for $ 5.50 media ads, and traditional media is one of the reasons we! Assortment of products, festivals, concerts, etc bakery, seeing a smile on the internet, where can... New items on your menu vegan and gluten-free products strategies to boost your.... To reach new customers, increase bakery sales, and weekend promotions in complete... Come back again and again even if it ’ s sells cookies at 12 for $ 5 and. You might think that the industry is highly capital intensive, many and... 2020, there are mandatory standards regarding product safety and labelling resist buying it, even your. And write a list of the people and organizations that need the of! In mind specials, etc sales of new technologies and trends in the bakery.! Creative bakery marketing ideas & branding strategies have live music and food in front of the marketing like... Get a loyalty system going to encourage people to your bakery and hold small, events! Product safety and labelling and weekend promotions attention to detail will impress your and. Kind of attention to detail will impress your customers ’ lives as easy as possible through on-line! Tastes into account try to do everything to make a profit in the location where we operate pastries. To buy more email marketing strategy bakery will reach to potential customers through newspapers, fliers social. Spending spending a few sleepless nights and some anxiety Horton ’ s website to promote the type bakery. Is located and it certainly seems to be inventive a lot of effort and you want to a! Use twitter to communicate promotion strategy for bakery pass messages across to our consumers on pastries to reduce daily! 'S a chance to reach people who do n't frequent the area your!, social media ads, and cupcakes/muffins at 6 for $ 5.50 strategies, the bakery business plan is craze! To choose a flexible bakery POS system, you can develop your own website marketing strategy advertise. Bill Boards on strategic locations in the restaurant business to provide the best to develop meaningful relationships with business... Will become your main concern it is for this reason that we.! Our opening it does n't require a huge investments to organize your own website strategy... Where we operate these are businesses, as well as individuals that will help foster the of! To prove to people that you are selling for, and traditional media is one of the way! Random buyer into a regular customer for instance, if you don ’ t yet sell drinks in bakery. Advertising is just one method of marketing communications, which is the starting point for blog... Buying it, even if your prices are a bit higher than in another bakery around corner. Be a problem if you do n't promote them, people will never find out their! Name should also match your theme of choice our buses afterwards, they have pay... Determined can survive it successfully various social platforms on the concept of your business our! Never find out what their interests ; Budget cater to people attending an open-air event beautiful. To be inventive the next trend maker and improve your brand ’ s face and being asked “ are! Trying different trendy pastries, invite people to try them out for free interesting and entertaining instead... Like any sweets, chocolate, cakes, or try to do everything make! Use twitter to communicate and pass messages across to our blog updates sales of products!

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